It’s useful to be aware of the top social media platforms at the moment, whether you’re an experienced social media marketer, a marketer trying to get started with social media marketing, or a business owner looking to use social media. By doing this, you’ll be able to engage with the relevant individuals, increase the reach of your business on social media, and accomplish your social media objectives.
Of course, it’s not just a matter of how big the social media platforms are. The social media platform must also be a good fit for both you and your company.
We investigated and gathered data about the leading social media platforms for 2023 in order to make things easier for you. You’ll recognize some of them, while others may sound unfamiliar. To find out more about the social media platforms that might work well for your brand, we advise going through this list. And keep in mind that having a great brand does not need being active on every social media platform.
2023’s Top 10 social Media Platforms
1. Facebook — 2.9 billion Users
The most popular social media platform is Facebook, which is used by over two billion people each month. This indicates that approximately 36.9% of people on the planet use Facebook. If you want to have a presence on social media, Facebook is a reasonably secure pick because more than 200 million businesses (mainly small businesses) utilize its capabilities and more than seven million marketers actively promote their business there.
Facebook is simple to use because practically all content formats, including text, photos, video material, and Stories, function well there. However, the Facebook algorithm gives priority to content that promotes meaningful interactions and conversations among individuals, particularly those from family and friends.
2. YouTube — 2.2 billion Users
Every day, users of the video-sharing website YouTube watch one billion hours of content. In addition to being the second-largest social media platform, YouTube is frequently referred to as the second-largest search engine behind its parent firm, Google.
Therefore, you must be on YouTube if you employ video marketing to advertise your brand. Here’s how to get started with setting up a YouTube channel for your company. Additionally, we advise reading up on YouTube SEO or thinking about using YouTube advertising to broaden your audience in order to help your videos be found by more people.
3. WhatsApp — 2 billion Users
People use WhatsApp, a messaging service, in more than 180 different countries. Initially, WhatsApp was primarily used by users to text their relatives and friends. People gradually began contacting companies using WhatsApp.
Businesses may offer customer service and update clients on their purchases using WhatsApp’s business platform. The WhatsApp Business app is available for small businesses, and the WhatsApp Business API is available for enterprise businesses. WhatsApp, the most popular messaging app, may be a fantastic customer care channel for your company.
4. Instagram — 1.3 billion Users
Instagram is a great visual tool for showcasing your goods or services through images or videos. You can share a variety of media on the app, including images, videos, Stories, reels, live videos, and longer-form movies on IGTV.
You may set up an Instagram business profile as a brand, which gives you access to detailed metrics for your profile and posts as well as the capability to plan Instagram updates using third-party applications.
5. WeChat — 1.26 billion Users
Tencent, one of the largest technology corporations in China, introduced WeChat in 2011. WeChat began as a messaging program, similar to WhatsApp and Messenger, but has since transformed into a multipurpose platform. Users can shop online, pay bills, buy groceries, send money, make bookings, phone, and more in addition to chatting and calling.
In China and other areas of Asia, WeChat is the most widely used social media platform. WeChat is a wonderful alternative if you want to promote your company in China (where big social networks like Facebook and Twitter are prohibited). You can run advertisements on WeChat Moments or the official WeChat account. Additionally, a lot of influencers with a WeChat following can promote your company to millions of Chinese consumers.
Users of WeChat can sign up for a public account, which gives them the ability to communicate with and offer services to subscribers as well as push feeds to them. Additionally, users have the option of setting up a service, subscription, or corporate account.
Users cannot switch to a different type of account once they have established one as an individual or an organization. There were 8 million official WeChat accounts by the end of 2014.