Google Keyword Planner is a free tool provided by Google that helps businesses and marketers find the best keywords for their websites and ads. This tool is used to identify relevant keywords, search volume, and competition to create effective marketing campaigns.
In this article, we will guide you on how to use Google Keyword Planner to find the best keywords for your business and improve your online visibility.
Step 1: Access Google Keyword Planner
The first step to using Google Keyword Planner is to sign in to your Google Ads account. If you do not have an account, you can create one for free.
Once you log in, go to the ‘Tools & Settings’ menu and select ‘Keyword Planner’. From here, you can start your keyword research.
Step 2: Find Relevant Keywords
To find relevant keywords, enter a phrase or a word related to your business or niche. For example, if you run a bakery business, you can enter ‘best bakery in town’ as your initial keyword.
Google Keyword Planner will then generate a list of related keywords that you can use to optimize your website and ads. You can sort these keywords by relevance, search volume, and competition.
Step 3: Analyse Keyword Data
After generating a list of keywords, it’s important to analyse the data provided by Google Keyword Planner. This data includes search volume, competition, and estimated cost-per-click.
Search volume is the number of times a keyword is searched on Google per month. A high search volume indicates that there is a high demand for that keyword.
Competition refers to the number of advertisers bidding on a particular keyword. A high competition score indicates that there are many advertisers bidding on that keyword, making it more difficult to rank for. The estimated cost-per-click is the amount an advertiser is expected to pay per click for that keyword. By analysing this data, you can determine which keywords are worth targeting for your website or ads.
Step 4: Refine Your Keyword List
After analysing the keyword data, it’s important to refine your keyword list. Remove irrelevant or low-performing keywords, and focus on the keywords that have high search volume, low competition, and low cost-per-click.
Step 5: Use Keywords to Optimize Your Website and Ads
Once you have a list of targeted keywords, you can use them to optimize your website and ads. Include these keywords in your website content, meta tags, and ad copy to increase your online visibility.
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