Asantewaa, a Tiktok celebrity and actress, alleges that she has ceased promoting music since musicians are struggling and unable to pay for her services.
The use of TikTok Stars with large followings by musicians to market their music is a recent trend. The song is used by the TikTok Stars to produce relevant skits.
A TikTok star named Asantewaa was questioned about why she stopped promoting artists’ new releases. In response, she claimed that because her brand is now well-established, musicians cannot afford her services.
She continued by saying that she wouldn’t accept payment for these services, even if she were given GHC 10,000.
Although some artists continue to contact her management to request her services, Asantewaa claimed that she no longer entertains them since they lack the necessary funds.
A Ghanaian singer named Sista Afia had before bemoaned bitterly the exorbitant sums Tiktokers demanded only to promote a song.
Sista Afia claims that the sum charged by Tiktokers only to promote a song can buy multiple TV plays.