According to The Wall Street Journal, entertainment magnate Jeffrey Katzenberg has advised President Joe Biden to “own his age,” embrace it as a strength, and draw comparisons to famous people like Mick Jagger and Harrison Ford.
Katzenberg and other advisors encourage Biden to embrace his age as a symbol of experience and wisdom while keeping a sense of humour about it. According to the Wall Street Journal, Katzenberg’s guidance is a small element of his larger role as a significant outside adviser to Biden. He has years of business experience, Hollywood storytelling prowess, and a network of contacts in the state’s entertainment and digital industries.
Role and Challenges
There are still concerns about whether Katzenberg can help Biden overcome his underlying problems, like as poor popularity ratings and a lack of enthusiasm among young and working-class voters, despite his power and capacity to connect with major funders and celebrity surrogates.
Expectations and Contributions
In addition to connecting the campaign with leading experts in technology, social media, and communications tactics, Katzenberg’s role is anticipated to be extensive and include assisting to raise up to $2 billion. Despite his most recent attempt to use social media to connect with younger audiences failing, Katzenberg is still optimistic about Biden’s chances in 2024.