What Are Google Local Ads And How To Run Them

Google Ads is an excellent platform for online advertising. However, for businesses that want to target a specific location, Google Local Ads can be a more effective solution. In this article, we’ll explore the ins and outs of Google Local Ads, including what they are, how to run them, and their benefits.

Table of Contents

1. Introduction
2. What Are Local Ads in Google Ads?
3. How to Run Google Local Ads?
4. The Difference between Google Ads and Google Local Ads
5. Is Google Local Ads Worth It?
6. Benefits of Local Ads
7. How Much Does Google Local Service Ads Cost Per Lead?
8. Conclusion
9. FAQs

1. Introduction

Google Local Ads allow businesses to reach potential customers in a specific location. Whether you run a local brick-and-mortar business or offer services in a particular area, Google Local Ads can help you get noticed by people in your community who are searching for products or services like yours. In this article, we’ll take a deep dive into how Google Local Ads work, how to run them, and their benefits.

2. What Are Local Ads in Google Ads?

Google Local Ads are ads that appear at the top of Google search results when someone searches for a particular service or product in a specific location. These ads typically display a business’s name, phone number, location, and a call-to-action button that prompts users to call, visit the website, or get directions to the business.

3. How to Run Google Local Ads?

Running Google Local Ads is easy. You need to follow these steps:

Step 1: Set Up Your Google My Business Account

To run Google Local Ads, you need to have a Google My Business account. It is a free tool offered by Google that allows you to manage your business’s online presence across the search engine, maps, and other Google properties.

Step 2: Create a Google Ads Account

If you don’t already have a Google Ads account, you’ll need to create one. Go to the Google Ads homepage and click on the “Start Now” button. Follow the instructions to set up your account.

Step 3: Create a Campaign

Once you have a Google Ads account, you can create a new campaign. Select the “Local” campaign type, and follow the prompts to set up your campaign.

Step 4: Target Your Location

Choose the location where you want your ad to appear. You can target by city, zip code, or radius around your business.

Step 5: Set Your Budget and Bidding

Set your daily budget and bidding strategy. You can choose to pay per click or per impression. Make sure to set a budget that you’re comfortable with.

Step 6: Create Your Ad

Create an ad that will appear in the search results. Make sure it includes your business name, phone number, location, and a call-to-action button.

Step 7: Launch Your Campaign

Review your campaign settings, and when you’re ready, launch your campaign.

4. The Difference between Google Ads and Google Local Ads

Google Ads and Google Local Ads are both advertising solutions offered by Google. However, there are some significant differences between the two.

Targeting

Google Ads allows you to target users globally or nationally, while Google Local Ads target users in a specific location.

Ad Formats

Google Ads offers a variety of ad formats, including search ads, display ads, video ads, and more. Google Local Ads only offer search ads.

5. Is Google Local Ads Worth It?

Yes, Google Local Ads can be worth it for businesses that want to target customers in a specific location. These ads are highly targeted, which means that you’re more likely to reach people who are interested in your product or service. Additionally, Google Local Ads can be more cost-effective than traditional advertising methods, such as print or TV ads. However, the effectiveness of your Google Local Ads will depend on factors such as your budget, targeting, and ad quality.

6. Benefits of Local Ads

Here are some of the benefits of running Google Local Ads:

Highly Targeted

Google Local Ads allow you to target users in a specific location. This means that you can reach people who are most likely to be interested in your product or service.

Cost-Effective

Compared to traditional advertising methods, such as print or TV ads, Google Local Ads can be more cost-effective. You only pay when someone clicks on your ad, which means that you’re not wasting money on ads that aren’t getting results.

Increased Visibility

Google Local Ads appear at the top of search results when someone searches for a particular service or product in a specific location. This means that your business will get more visibility and be more likely to attract new customers.

Trackable

Google Local Ads are trackable, which means that you can see how many people are clicking on your ad and how much you’re paying per click. This allows you to measure the effectiveness of your advertising and make changes if needed.

7. How Much Does Google Local Service Ads Cost Per Lead?

The cost per lead for Google Local Service Ads varies depending on your industry and location. However, on average, businesses can expect to pay between $25-$35 per lead. Keep in mind that this cost can vary depending on factors such as competition, ad quality, and targeting.

8. Conclusion

Google Local Ads are an effective way for businesses to target customers in a specific location. By following the steps outlined in this article, you can create a Google Local Ads campaign that targets your ideal customers and helps you grow your business. Keep in mind that the effectiveness of your Google Local Ads will depend on factors such as your budget, targeting, and ad quality.

9. FAQs

1. What is the difference between Google Ads and Google Local Ads? Google Ads allows you to target users globally or nationally, while Google Local Ads target users in a specific location.
2. How do I run Google Local Ads? To run Google Local Ads, you need to have a Google My Business account and a Google Ads account. Create a new campaign, choose the “Local” campaign type, target your location, set your budget and bidding, create your ad, and launch your campaign.
3. Are Google Local Ads worth it? Yes, Google Local Ads can be worth it for businesses that want to target customers in a specific location. These ads are highly targeted and cost-effective.
4. What are the benefits of local ads? The benefits of local ads include high targeting, cost-effectiveness, increased visibility, and trackability.
5. How much does Google Local Service Ads cost per lead? The cost per lead for Google Local Service Ads varies depending on your industry and location. However, on average, businesses can expect to pay between $25-$35 per lead.

Photo credit: Google ads